13.1 x 5 digital resources

walk

Triumph after a long walk. Here’s looking toward a victorious run!

Rule of thumb: Don’t post anything on Twitter that isn’t for public consumption. It wasn’t technically a secret, but I hadn’t really started telling many of my friends and colleagues. Now if I had posted it on Facebook, that’s a different story — there are definitely no secrets on Facebook and we all know it. But a couple of Twitter shout-outs here and there have officially let the cat out of the bag…I am training for my first half marathon.

People run marathons all of the time, so this is not front page news . But I am not a runner. I bike. I hike. I kayak. I do not run. The idea came to me a few months ago while lamenting a milestone birthday that is approaching in April. I need to turn back time in a non-Benjamin Button type of way. How about run a marathon? Yeah, that wasn’t going to happen. Half a marathon? Maybe. And so began my Google search for gadgets, online support, and mobile running apps.

  1. My first stop was Digital Running Club. I don’t know who these people are, but they know their stuff. I printed out their training program and started tweeting them for encouragement and advice. They never fail to reply, even when I accuse them of trying to kill me.
  2. Accountability is huge when you set any type of goal, so I brought the @MadisonMarathon Twitter team into the mix and proclaimed my intent to run the Madison Half Marathon on Memorial Day weekend 2013. Now they are expecting me to show up and I will be there.
  3. I also used my new aspiration as an excuse to buy myself a FitBit. Do you have one of these? They are way too much fun. It tracks my steps, the number of floors I climb, my calories burned and it syncs with MyFitnessPal.com to monitor my food intake and nutritional requirements. It will even monitor my sleeping efficiency by telling me how many times I woke up throughout a night.
  4. I’m still searching for a great mobile app that I can use for that day when the ice melts and I can leave the treadmill behind in favor of the streets. I’m looking for an app that will regularly speak to me and tell me how far and how fast I’ve traveled. An occasional “Lookin’ good, hot stuff!” would also be welcome. Shoot me some ideas!
  5. There are so many wonderful resources online for starting any new hobby. I have tapped into the expertise of RunningDivaMom about problems like running boredom…something I struggle with on a regular basis. Her inspirational posts keep me moving even when I’d rather stop.

These resources are great, but nothing can do the work for me. I’m almost halfway through my training program and I’ve endured both a hip injury and back pain that set me back at least a week for each. Now my body is adjusting and things are looking up. Remember that accountability issue? Well, now that I’ve truly gone public there is only one thing left to do. I’ve gotta run!

An unlucky St. Patrick’s Day

Now that spring has arrived a little early in the Midwest, you might notice some of my blogs changing from slightly Geeky Chic to a bit more Sporty Spice.  I love biking in Wisconsin and I was especially psyched for my first ride of the season this St. Patty’s Day weekend.

A friend of mine who recently found out about my two-wheeled hobby asked with a mildly judgmental tone, “You’re not one of those bikers who rides in packs out in the country and doesn’t move over for cars, are you?”  Well, I have to admit that I’ve been known to ride in packs, always ride in the country, but pride myself on being a courteous biker who does move over for cars. I have ridden one foot practically in the ditch to avoid the traffic behind me and I never ride two abreast despite the fact that the law allows it. The way I see it, I will always lose in a “car vs. bike” battle of the wills and I’m not interested in that type of challenge.

This afternoon I eagerly suited up into my favorite biking gear and headed south hoping to start the season with about 20 miles. The smell of fresh farmland leaves a lot to be desired, but it was still awesome to get out from the dark basement where I usually exercise. Almost halfway into my ride, everything changed. I rode up to a stop sign and, in preparation for crossing a major highway, I shifted down to ensure for a swift crossing when the time was right. What I didn’t realize is that I was still between two gears so when I started moving again, my bike sputtered, the chain slipped off, my right foot got caught in the pedal clip, and down goes Tiede.

I picked myself up and removed the gravel that was embedded into my knee, my elbow and my shoulder. Then I noticed the blood. Ugh. The first thing that crossed my mind was that I needed to turn around and go home to clean up. My second thought was anger at myself because I had plans to wear a cute halter top to a party later in the week and I wasn’t intending to accessorize with road rash! A girl has priorities, you know.

After examining my bike for damage, I realized that the chain was pretty messed up. I walked awhile hoping it might jump back into place, but no such luck. It is Saint Patrick’s Day after all – where was my luck?! Oh crap, I’m not even remotely Irish so this day doesn’t give a hoot about me. Well, I didn’t see rainbows or leprechauns, but apparently you don’t have to be Irish because a few moments later, a dark handsome stranger in an Audi pulled up and asked if I needed help. Ummmm, YES!!! He effortlessly flipped my bike upside down, tugged on the chain, and I was back in business. Except for the bleeding, of course…geez, I hope he didn’t notice the bleeding!

So, my 20 miles turned into only 14.5 and my arm is slathered in Neosporin but I feel pretty good. Not good enough for a ridiculous green beer, but I may just reward my efforts and soothe my bruised ego with my most favorite and timely sweet treat of all, a Shamrock Shake. I hope your St. Patrick’s Day is luckier than mine!

Social Bowl XLVI

I love social media. I love interacting with complete strangers on Twitter who teach me more about digital marketing than any semester in college. I love “Checking In” to the Boston Store on Foursquare only to find that I just earned $10 off a purchase of $30 or more. I love finding a new recipe on Pinterest that appears ultra complicated but only has four ingredients. I love seeing pictures on Facebook of my cousin’s new baby, Avery Jean, who I have yet to meet in person. I love getting an endorsement from a colleague on LinkedIn who refers to me as someone who “…is ready to deal with any situation and offers strong solutions.”

Even though I try to immerse myself in social media, the impact it had on yesterday’s Super Bowl XLVI was still mind-boggling to me. A Super Bowl Social Media Command Center was established in Indianapolis providing social media coverage 15 hours a day for a week leading up to the game.  The Super Bowl Host Committee selected 46 of the top influencers in social media to promote Indianapolis and the Super Bowl through social media. Twitter broke records both during Madonna’s halftime performance and again at the end of the game.

For me, YouTube gets my vote as the favorite social media channel for all things Super Bowl. I missed the National Anthem because I was busy loading “Fern Gully: The Last Rainforest” into the DVD player for my kids. Fortunately, I didn’t have to wait long to catch the performance online.

The commercials are a major draw for a large part of the population and as a marketer, I look forward to them every year. However, once again the kids make it nearly impossible to both watch and hear the clever multimillion dollar masterpieces. YouTube strikes again by providing a one-stop shop for every commercial aired during the Super Bowl at AdBlitz.

Couldn’t stay awake for the Vince Lombardi Trophy presentation or the game MVP announcement? You guessed it…YouTube has all of the highlights. I haven’t had the opportunity to sit down and watch them all yet, but I am really looking forward to reviewing the MVP announcement. David Beckham got that one, right?!