I love social media. I love interacting with complete strangers on Twitter who teach me more about digital marketing than any semester in college. I love “Checking In” to the Boston Store on Foursquare only to find that I just earned $10 off a purchase of $30 or more. I love finding a new recipe on Pinterest that appears ultra complicated but only has four ingredients. I love seeing pictures on Facebook of my cousin’s new baby, Avery Jean, who I have yet to meet in person. I love getting an endorsement from a colleague on LinkedIn who refers to me as someone who “…is ready to deal with any situation and offers strong solutions.”
Even though I try to immerse myself in social media, the impact it had on yesterday’s Super Bowl XLVI was still mind-boggling to me. A Super Bowl Social Media Command Center was established in Indianapolis providing social media coverage 15 hours a day for a week leading up to the game. The Super Bowl Host Committee selected 46 of the top influencers in social media to promote Indianapolis and the Super Bowl through social media. Twitter broke records both during Madonna’s halftime performance and again at the end of the game.
For me, YouTube gets my vote as the favorite social media channel for all things Super Bowl. I missed the National Anthem because I was busy loading “Fern Gully: The Last Rainforest” into the DVD player for my kids. Fortunately, I didn’t have to wait long to catch the performance online.
The commercials are a major draw for a large part of the population and as a marketer, I look forward to them every year. However, once again the kids make it nearly impossible to both watch and hear the clever multimillion dollar masterpieces. YouTube strikes again by providing a one-stop shop for every commercial aired during the Super Bowl at AdBlitz.
Couldn’t stay awake for the Vince Lombardi Trophy presentation or the game MVP announcement? You guessed it…YouTube has all of the highlights. I haven’t had the opportunity to sit down and watch them all yet, but I am really looking forward to reviewing the MVP announcement. David Beckham got that one, right?!